Arona | Segunda edición de Tenerife Fashion Weekend, la gran pasarela canaria de las compras y de la moda

El Ayuntamiento de Arona, a través del área de Promoción Económica, vuelve a impulsar el municipio como un importante destino turístico de la moda, las compras en los comercios locales, la cultura, la gastronomía y el ocio con la organización de la segunda edición de Tenerife Fashion Weekend, que se celebrará los días 3, 4 y 5 de mayo y que congregará a algunas de las más destacadas personalidades del mundo de la moda.

Ciudades como Madrid o Barcelona son las ciudades españolas en cabeza como destinos de compras europeos, un segmento en el que el área de Promoción Económica quiere situar a Arona, con el objetivo de potenciar el comercio y las tiendas del municipio, diversificar la oferta y aumentar el gasto de los turistas en el destino.

Arona como uno de los principales destinos turísticos de compras de España. Ese es uno de los objetivos del área de Promoción Económica del Ayuntamiento de Arona, que dirige la concejala Dácil León, con la segunda edición de Tenerife Fashion Weekend, un evento que se celebra los días 3, 4 y 5 de mayo y que el próximo viernes será presentado en rueda de prensa.

La edil estará acompañada ese día por el concejal de Turismo, David Pérez, y por personalidades muy representativas del mundo de la moda, como el top model internacional Juan Betancourt, el reconocido influencer Sergio Carvajal, el fotógrafo de moda Alfonso Bravo y las diseñadoras Lucía de Su y El Obradoiro de Martina.

Dentro de las estrategias que se han venido desarrollando hasta ahora desde el área de Promoción Económica del Ayuntamiento de Arona para convertir al municipio en un destino de compras, moda y tendencias y promocionarlo fuera de la isla, Tenerife Fashion Weekend vuelve a realizarse y se consolida de esta manera como el principal evento de Moda del municipio y de la Comarca Sur.

Durante los tres días se desarrollarán numerosas actividades dirigidas a dinamizar y potenciar la restauración, el comercio y el ocio del municipio, todo ello con el denominador común de la moda.

Este año, la empresa de coche KIA será la encargada de realizar un desayuno con influencers, entre los que destaca la participación de Javier de Miguel.

Jornadas de la moda y Arona Experience Night Out

Las Jornadas de Moda durante dos días en el Hotel Tigotán vuelven a convertirse en el centro de este evento. Este año el top model Juan Betancourt, el influencer Sergio Carvajal, la modelo Marian Ávila o las diseñadoras Izaida de Zooo Society   y Martina, del Obradorio del Martina, (ambas firmas pertenecientes al colectivo de Tenerife Moda del Cabildo de Tenerife) serán los encargados de impartir las diferentes masterclass durante todo el fin de semana.

Este año cobra especial relevancia Arona Experience Night Out, que se celebrará el 4 de mayo, donde los comercios de la zona de Playa de Las Ámericas realizarán durante toda la jornada descuentos y actividades puntuales amenizadas con actividades para niños y música en la calle con el objetivo de dinamizar el sector.

La concejala de Promoción Económica, Dácil León, ha subrayado hoy “la necesidad de, no solo seguir apoyando y apostando por el comercio local, como hemos venido haciendo, sino darle una proyección nacional e internacional, de manera que quienes visiten Tenerife, la Comarca Sur y Arona sepan que somos un magnífico destino de compras”.

“De esta forma –ha agregado- estamos diversificando la economía, apoyando a los emprendedores y empresarios del municipio y, sobre todo, fortaleciendo la creación de empleo”.


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