Partidos Políticos, renovarse o morir

El destino de las siglas

No pasarán muchos años para que algunos partidos políticos desaparezcan, de hecho, algunos ya ni se les recuerda cambiando constantemente de siglas o marcas política que lo que han conseguido en realidad, es infravalorar más si cabe la importancia de lo que está detrás de estas organizaciones.

Son las personas y los candidatos quienes cada vez más abanderan proyectos dejando en segundo plano la idiosincrasia y todo aquello que rodeaba a la imagen de un partido. Aquellas definiciones de izquierdas, derechas, centro, liberales, demócratas, etc… han dejado paso a líderes, proyectos a medio plazo, o la moda del “y tu más”.

En estas próximas elecciones del 2019 veremos grandes cambios en la composición de instituciones, sobretodo en como se afrontarán negociaciones en un puzle de muchas piezas a modo de nuevos actores para poder encajar en nuevos sistemas de gobierno.

Ganar elecciones es más difícil

Ahora aparecen nuevos escenarios y nuevas técnicas de comunicación digital para llegar al ciudadano, herramientas de marketing político para ganar elecciones, el neuromarketing político, el conocimiento más exhaustivo del electorado, y así un sinfín de nuevos factores que tienen que asumirse por parte de los partidos.

Todo esto hace que la renovación en toda la estructura y en todo el pensamiento de las organizaciones políticas sea cuestión de seguir o desaparecer, ahí tienen el caso de Venezuela.

Se requiere muchísima empatía con el ciudadano, ponerse a la altura de un electorado cada vez más modernizado y más informado. Curiosamente hace tan solo unas décadas los partidos y quienes lo formaban estaban en posesión unilateral de la información y, por ende, tenían ventaja sobre un electorado conformista y que se creía mucho de aquello que le llegaba, hoy es totalmente al revés, el pueblo manda.

Los jóvenes se interesan en los partidos mucho menos que antaño, su compromiso es cada vez menor, es hora de que los políticos conecten mucho más con este segmento del electorado, sino lo hacen desaparecerán.

Sigo creyendo que los partidos políticos son los agentes ideales para ejercer la democracia de cualquier lugar, velar por los intereses de quienes han depositado el voto en las urnas, pero tienen que dar un giro radical en su forma de acercarse al vecino.

Aún están a tiempo…

Isaac M. Hernández Álvarez

Consultor de comunicación y marketing político


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