¿Qué es SEO? La importancia de estar primero en Google

SEO traducido, son las siglas de Optimización del Posicionamiento en Buscadores. Si bien existe vida más allá de Google, éste buscador ha sabido ganarse un derecho propio en forma de ventana principal en cada navegador Chrome, un sistema de acceder a internet que también pertenece a Google como bien sabemos en la Agencia SEO Madrid.

  • 58,94% de los usuarios que navegan por la red lo hace a través de Chrome.
  • 92,31% de los usuarios navegan a través del buscador de Google
  • 93,76% de los usuarios navegan con Chrome con el buscador de Google en smartphones.

Después de sorprenderte con estas cifras habrás llegado a la conclusión de que tu cliente potencial, busca en Google, ahí radica el afán por aparecer en las primeras posiciones del navegador. Llevar tráfico “cualificado” a tu página web es la principal razón por la que hacer SEO en cualquier proyecto. Nos referimos a tráfico cualificado cuando los técnicos seo indican que han realizado posicionamiento web para que te encuentren de una determinada manera, es decir, con intención de compra por ejemplo, de esta manera este tipo de tráfico tendrá muchas más probabilidades de comprarte pues ha encontrado justo lo que estaba buscando.

Pero hacer SEO es una tarea de un equipo cualificado en varias áreas, un conjunto de técnicas que se realizarán dentro y fuera de tu sitio web para elevar las posiciones en Google por una determinada palabra o palabras clave.

SEO nueva fuente de negocio

A estas alturas te has dado cuenta de que tienes que hacer SEO para tu negocio, es vital para cualquier proyecto casi tanto como la presencia online. Las razones principales para hacer SEO te las resumimos a continuación:

  • Visibilidad en el buscador Google: empezando por la página web de un negocio se debe llegar al resto de tus clientes bajo unas directrices claras que por supuesto marca el buscador: contenido de valor, enlaces internos y externos, buena estructura, palabras clave en las URL, optimización de velocidad en la página web, Responsividad, etc.
  • Mayor tráfico cualificado: llegar únicamente a aquellas personas que están interesadas en tu producto o servicio es la mejor técnica de venta final. Además si tienes muchas visitas Google entiende que tu sitio es relevante y te elevará puestos.
  • Conversiones: en relación con el punto anterior, si el interés de la persona que busca encuentra tu producto con lo que está buscando la probabilidad es alta de que se realice la conversión o compra.

Necesitas hacer SEO para tu negocio

La conclusión es obvia, necesitas hacer seo para tu negocio da igual que sea una tienda o ecommerce, una empresa de servicios o simplemente promocionar tu proyecto personal para encontrar empleo. El posicionamiento web es la mejor técnica para tener visibilidad en la red.

Contratar a un experto en SEO te será difícil por la alta competitividad que existe en el mercado y más en comunidades como Madrid, Alicante y Barcelona donde se concentran los más cualificados en esta área que comprende:

  • Contenido y estructura de un sitio web
  • Asistencia técnica en: alojamiento, redirecciones, páginas de error, javascript, responsive, AMP y WPO.
  • Escritura de contenidos web, artículos para blog y noticias para otros blogs o periódicos digitales.
  • Gestión de campañas de publicidad
  • Investigación de palabras clave y revisión/análisis para su seguimiento.
  • Experiencia en SEO, zonas geográficas y mercados específicos.

Si quieres contratar un servicio SEO eficaz deberás mirar lo que ofertan y cuántos casos de éxito tienen para poder comparar precios. Te recomendamos además que te fijes en si son o no Google Partner una certificación que suele aparecer en el pie de página.


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