Adeje. El concurso ‘Rethink hotel’, reconocerá a los mejores proyectos de sostenibilidad hotelera

El próximo martes, 3 de julio, se presenta la V edición del Concurso ‘Rethink hotel’, reconoce los mejores proyectos de sostenibilidad hotelera,  organizado por el Grupo Habitat Futura y Turismo Sostenible Media,  con la colaboración de FIT Canarias y de la mano de Ashotel.

Los criterios del concurso están alineados con los 17 objetivos de desarrollo sostenible de la ONU, a través del partner Instituto de Turismo Responsable.

Al final del evento se entregarán los reconocimientos de los hoteles premiados de las Islas Canarias de la mano de las principales asociaciones hoteleras de las Islas.

Tenerife acogerá el próximo martes, 3 de julio, la V edición del concurso Rethink Hotel, organizado por el Grupo Habitat Futura y Turismo Sostenible Media, con la colaboración de la Factoría de Innovación Turística de Canarias (FIT Canarias), y la patronal hotelera de la provincia tinerfeña, Ashotel.

En la jornada de presentación, que tendrá lugar en la sede de FIT Canarias, en Adeje, se abordarán los beneficios y las ventajas de la sostenibilidad y rehabilitación hotelera como la reducción de costes y la generación de mayor atractivo turístico. También se mostrarán estrategias de crecimiento mediante la innovación y la aportación de valores diferenciales para el hotel, basados en la  promoción y posicionamiento estratégico con el distintivo de la sostenibilidad. En el acto participarán prestigiosos profesionales y agentes del sector que nos contarán sus casos de éxito.

El concurso Rethink hotel está organizado por el Grupo Habitat Futura y tiene como objetivo  impulsar y promocionar la sostenibilidad y rehabilitación de los hoteles; se dirige tanto a grandes cadenas hoteleras como a pequeños y medianos grupos hoteleros.  El proyecto cuenta con el apoyo de la Secretaria de Estado de Turismo del Ministerio de Industria, Energía y Turismo,  la Oficina Española del Cambio Climático del Ministerio de Agricultura, Alimentación y Medio Ambiente y FITUR.

Los criterios de valoración del concurso están alineados con los 17 objetivos de desarrollo sostenible de Naciones Unidades, ya que cuenta con el ITR como partner, miembro asociado de la UNESCO y de la OMT.

A lo largo de todo el año se organizan jornadas de presentación del concurso en los puntos de mayor interés turístico y hotelero. Y en el marco de la feria de FITUR-Madrid se entregan los premios de los 10 mejores proyectos de hoteles sostenibles como reconocimiento al esfuerzo del sector hotelero español.

La presentación de esta V edición está estructurada en dos bloques de presentaciones sobre innovación hotelera y sobre estrategias de desarrollo y RC. Además, está previsto también un bloque de intervenciones institucionales, con la presencia del viceconsejero de Turismo del Gobierno de Canarias, Cristóbal de la Rosa; el director insular de Movilidad y Fomento del Cabildo de Tenerife, Miguel Becerra; la concejal de Turismo de Adeje, Ermitas Moreira; los presidentes de Ashotel, Asolan y Asofuer, Jorge MarichalSusana Pérez yAntonio Hormiga, respectivamente; el director del Instituto de Turismo Responsable, Patricio Azcárate; y la directora general del Grupo Hábitat Futura, Celia Galera.

El programa completo pueden consultarlo AQUÍ

Bases del concurso: https://www.rethinkhotel.com/bases-del-concurso/

 

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