La Gomera apuesta por la naturaleza y la salud para seducir al mercado europeo en su nuevo calendario de ferias

Casimiro Curbelo y María Isabel Méndez.

El Cabildo gomero participa en 17 ferias durante los cuatro primeros meses del año que acercan las singularidades del destino a los principales mercados europeos y a varias citas en el territorio peninsular.

Casimiro Curbelo confirma que la Isla recibirá más de 730 mil visitantes al cierre de este año, al tiempo que destaca la participación en estos eventos porque “son un escenario ideal para coordinar acciones con agentes de viajes y medios de comunicación especializados”.

María Isabel Méndez subraya el atractivo de un destino que incrementa su oferta destinada a la naturaleza, el bienestar de los turistas y la salud.

El Cabildo de La Gomera presentó este viernes el nuevo calendario de ferias previsto para los cuatro primeros meses de 2019. Una programación que alcanza a Alemania, Austria, Holanda, Finlandia, Irlanda, Francia, Bélgica, Dinamarca y Reino Unido, además de las citas previstas dentro del territorio nacional. Se trata, tal y como explicó Casimiro Curbelo, de un calendario diseñado para promocionar la Isla en eventos especializados y de ámbito profesional.

“Esta programación nos permite acudir a citas destacadas en los nueve principales mercados, en los que hemos venido trabajando para incrementar la promoción de la Isla, no sólo con la asistencia a las ferias, sino con campañas adicionales en medios de comunicación, además de en redes sociales”, dijo Curbelo, quien agregó que al cierre de 2018, La Gomera registrará una cifra superior a los 730 mil visitantes.

El incremento en el número de llegadas, la elevada estancia media y el paulatino crecimiento del gasto turístico “es síntoma del buen camino en el que hemos avanzado en este tiempo”, dijo la consejera de Turismo, María Isabel Méndez, quien puntualizó que se debe seguir apostando por la excelencia y la calidad en el sector, “ a través de acciones formativas como los planes de formación lingüística, el de mejora de la restauración y la profesionales de guías y personal vinculado con el sector turístico”.

Calendario entre enero y abril

Méndez detalló que la delegación gomera participará en el mes de enero en la ´Vakantierburs`en Holanda; la ´Ferien` de Austria; la ´CMT` de Alemania; ´Makta`en Finlandia; ´Fitur`en España; ´Holiday World en Irlanda; y el ´Salon du Tourisme de Nantes` en Francia. Mientras, en el mes de febrero la ciudad belga de Gantes acoge la ´Fiets en Walderbeurgs` y en Bruselas se desarrolla el ´Salon de Vacances`. En el mismo mes, Alemania celebra en Munich la feria ´Free`; Dinamarca hace lo propio con la ´Ferie for Alle`; en España ´Navartur`; y en Reino Unido con ´The Telegraph Travel and Aventure Show`.

En marzo, la agenda la abre la ´ITB` de Berlín para continuar en Francia con el ´Salon MAP`, y en España se celebran este mes, la ´B Travel` y la ´MAS`, dedicada a las actividades subacuáticas. Por último, en abril, La Gomera participa por tercer año consecutivo en la ´III Feria de Ecoturismo, Doñana Natural Life`.

Por último, Méndez subrayó la repercusión de la asistencia a estos eventos “porque sirven para materializar importantes acuerdos con turoperadores, agentes de viajes, medios de comunicación y, de forma singular, con aquellos potenciales turistas que se acercan a las ferias a informarse.

 

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