Islas Canarias recoge el premio al mejor stand de Fitur en la categoría de Instituciones y Comunidades Autónomas

El jurado destaca su diseño por “combinar a la perfección la naturaleza de las Islas con la tecnología de última generación y un espacio impecable que invita a circular libremente entre sus mostradores”.

El pabellón canario ya había recibido otro premio en la WTM por ser el “Mejor stand para hacer negocios”.

El pabellón de las Islas Canarias fue uno de los galardonados en la última edición de Fitur, el pasado mes de enero, en la categoría de Instituciones y Comunidades Autónomas. El pabellón canario, junto con los de la Agencia Catalana de Turismo y Turismo de Navarra, fue distinguido de entre los 816 expositores con stand propio que representaban a 165 países y regiones del mundo.

La directora gerente de Promotur Turismo de Canarias, María Méndez, acudió al acto de entrega oficial de este galardón, celebrado este lunes por la mañana en las instalaciones de la Institución Ferial de Madrid (IFEMA). El evento contó con la presencia de la secretaria de Estado de Turismo, Isabel María Oliver, el presidente organizador de Fitur, Luis Gallego, y el presidente del Comité Ejecutivo de IFEMA, Clemente González.

El jurado encargado de valorar el stand reconoció que éste “combina a la perfección la naturaleza de las Islas: sus olas, el mar, las dunas y los bosques con tecnología de última generación, así como una organización del espacio impecable que invita a circular libremente entre sus mostradores en un ambiente alegre”..

Según señala el consejero de Turismo, Cultura y Deportes del Gobierno de Canarias, Isaac Castellano, “cuando Islas Canarias acude a Fitur lo hace pensando en que es una gran oportunidad para mantener encuentros con el sector, por lo que el pabellón se convierte en un elemento clave a la hora de crear un espacio propicio para reuniones, pero también ha de ser atractivo y cómodo para quienes lo visitan”. “Apostamos por un stand dirigido no sólo a los profesionales, sino también al público en general porque, al fin y al cabo, queremos que el cliente final conozca lo que puede ofrecerle nuestro destino”, concluye.

Durante la entrega del premio, María Méndez, directora gerente de Promotur Turismo de Canarias, entidad dependiente de la Consejería de Turismo, Cultura y Deportes, destacó: “En el diseño del stand quisimos aportar una gran potencia visual para recibir al visitante, con espacios diferenciados aunque integrados en el pabellón, así como una zona de trabajo pensada para cubrir las necesidades de los operadores canarios en unos días cruciales, en los que pueden afianzar vínculos con los grandes touroperadores mundiales”.

Este mismo pabellón, financiado en un 85% por el Fondo Europeo de Desarrollo Regional (FEDER), ya obtuvo un premio en la pasada edicion de la World Travel Market como el “Mejor stand para hacer negocios”.

En los premios entregados este lunes en Feria de Madrid también hubo otro reconocimiento para la empresa canaria El Cardón NaturExperience, que fue recibido por su director, Valerio del Rosario, galardonada en la categoría de premios al Turismo Activo en el apartado nacional por su proyecto “Latitud Tenerife”.


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