Inauguran en Hard Rock Hotel Tenerife el «I Congreso de Ocio Nocturno Spain Nightlife»

El sector del Ocio Nocturno nacional aboga por implantar estándares de calidad, seguridad y excelencia.

Las principales autoridades de las islas han inaugurado esta mañana el I Congreso de Ocio Nocturno Spain Nighlife que acoge ponencias lideradas por expertos ámbito internacional.

Cerca de doscientas personas se han dado cita hoy en el I Congreso de Ocio Nocturno Spain  Nightlife que han inaugurado esta mañana en Hard Rock Hotel Tenerife el presidente del Cabildo de Tenerife, Carlos Alonso, José Miguel Rodríguez Fraga, alcalde de Adeje, el exdirector General de Turespaña, Héctor Gómez, el viceconsejero de Turismo del Gobierno de Canarias, Cristóbal de la Rosa, el presidente del Círculo de Empresarios y Profesionales del Sur de Tenerife (CEST), Roberto Ucelay, y el secretario general de Spain Nightlife, Joaquim Boadas de Quintana.

“La apuesta que se ha hecho por la calidad y por la hotelería de gran nivel, como podemos ver en este establecimiento que acoge este Congreso, demuestra la nueva visión de destino que queremos transmitir”, ha afirmado el presidente del Cabildo de Tenerife, Carlos Alonso. “Queremos generar un movimiento donde el ocio nocturno genere mayor competitividad turística y aumentar el gasto en destino”, ha añadido Alonso, quien ha matizado que “la clave de todo eso tiene que ver con la gestión compartida como destino turístico y nos plantea varios retos que tienen que ver con cómo hacerlo bien, sin generar distorsiones al conjunto de la isla”.

Por su parte el acalde de Adeje, José Miguel Rodríguez Fraga, ha apuntado que “Canarias es líder turístico y que, a su vez, Costa Adeje es el líder del líder”. “Estamos muy comprometidos con la promoción turística, hemos hecho todos una apuesta decidida por la calidad y por la excelencia y por mantener una rentabilidad alta con la mayor seguridad”, ha matizado el acalde de Adeje para quien “este Congreso debe cambiar las perspectivas del Ocio Nocturno en ámbito nacional y para ello es preciso contar con los interlocutores precisos para conseguir mejorar nuestra oferta turística”.

Para el exdirector General de Turespaña, Héctor Gómez, “nos encontramos en un escenario en continuo crecimiento, lo cuál demuestra que se está haciendo una muy buena labor en la captación de turistas de un alto nivel económico, y el hecho de que exista una oferta complementaria potente es muy importante”. Asimismo Gómez ha querido hacer autocrítica y ha asegurado que “las administraciones debemos multiplicar el esfuerzo para ayudar a las empresas que están apostando e invirtiendo para mejorar nuestra oferta”. “Todos debemos hacer una reflexión para seguir trabajando por ser más competitivos y proactivos y para que la oferta complementaria sea mejor”, ha concluido.

En este marco, el viceconsejero de Turismo del Gobierno de Canarias, Cristóbal de la Rosa, ha aseverado, en su turno de intervención, que “tenemos unas cifras realmente impresionantes en la industria turística, somos líderes en pernoctaciones en toda Europa y eso nos obliga a ser competitivos en el sector del ocio y del entretenimiento”. “Esta es un arma poderosa para enfrentarnos a un futuro que nos demuestra que tenemos que ser más competitivos”, ha apuntado, causa por la que ha avanzado que “aprobaremos el nuevo decreto de restauración que regula los trámites administrativos para el sector, ya que queremos comprometernos juntos con los empresarios para mejorar nuestras islas”.

El presidente del Círculo de Empresarios y Profesionales del Sur de Tenerife (CEST), Roberto Ucelay, ha agradecido a las autoridades presentes en este Congreso su participación, y ha refutado el compromiso con la seguridad, con la excelencia, con la formación, con la profesionalidad y con la seguridad de los empresarios de las islas y con la economía canaria, para la generación de empleo. “Hoy presentaremos en el Congreso Canario que se celebra de forma paralela esta tarde, el informe económico del sector turístico de la última década que demuestra la evolución del sector y cómo se ha incrementado el empleo en este sector en un 67%, ya que uno de cada cuatro trabajos del sector turístico se deriva del mismo”, ha avanzado. “Las cifras nos demuestran que el trabajo que hemos impulsado ha sido positivo y que esta apuesta de las administraciones y del sector se traducen en una mejora de la economía de la isla”, ha concretado. Así para Ucelay “es indispensable asumir los cambios del sector y regular hechos como la ampliación de la oferta del Ocio Nocturno y clarificar qué establecimientos se incluyen en cada epígrafe para convertir este hecho en una gran oportunidad para incrementar el turismo de alto gasto en destino”. “Los festivales de ocio se han transformado de la noche al día y eso ha significado que parte de la oferta nocturna se desarrolle durante el día, por lo que es preciso dar respuesta a esta nueva oferta que requiere de una planificación y de una comercialización específicas”, ha concluido.

Por último el secretario general de Spain Nightlife, Joaquim Boadas, ha expuesto que  “siempre hemos tenido la voluntad de hacer este evento nacional aquí, por el enorme potencial de las Islas Canarias, ya que son un destino turístico de gran relevancia internacional por su clima, por su oferta y porque son parte de España, la primera potencia mundial de ocio nocturno”.  En esta línea Joaquim Boadas ha recordado que el Ocio Nocturno genera el 3% del PBI del Estado “y mueve más personas en un fin de semana que todos los equipos de fútbol de primera y segunda división”. “Uno de cada tres turistas tiene en cuenta la oferta de ocio nocturno antes de escoger un destino de vacaciones”, ha sentenciado, causa por la que ha abogado por apostar por la excelencia, por la profesionalidad y por la seguridad como principales premisas “para demostrar que somos un sector en alza, positivo y que trabaja para cambiar su imagen y ser visto como un sector estratégico y clave para el turismo y para la economía del país”.

El I Congreso Nacional  de Ocio Nocturno y el I Congreso Canario de Ocio reunirán entre hoy y mañana a representantes de las administraciones públicas, de las fuerzas de seguridad, así como a propietarios de las principales empresas de ocio del país, acompañados de los máximos especialistas en las problemáticas del sector. La clausura de sendos Congresos tendrá lugar mañana por la noche con la entrega de las primeras certificaciones internacionales de calidad turística para el sector del ocio. Una cita en cuyo marco se abordarán temáticas de interés tales como la importancia del ocio nocturno para el turismo, el acoso sexual en espacios de ocio nocturno, las normativas reguladoras en las diferentes Comunidades Autónomas, la contaminación acústica, la promoción de la excelencia, la apuesta del sector por la digitalización, la propiedad intelectual, la figura del Alcalde de Noche, la contratación de artistas o los beachclubs y la dicotomía de estos espacios ubicados en dominio público marítimo-terrestre.

El I Congreso de Ocio Nocturno Spain Nightlife cuenta con la presentación de la periodista Emilia González, quien forma parte de la plantilla de los Servicios Informativos de Televisión Canaria desde hace una década.

 

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