El CIT del Sur presento su nueva imagen corporativa

Nuevo logo y pagina web, representantes del CIT del Sur.

Rafael Dolado, presidente de la institución, dio a conocer un nuevo producto de promoción donde priman el diseño y la información.

El pasado martes 13 de diciembre, tuvo lugar el acto de presentación del nuevo LOGO Y DE LA PAGINA WEB WWW.CITSUR.COM que se celebró en el Restaurante la Martina (C.C Americas Plaza de Playa de Las Americas). El presidente del Centro de Iniciativas y Turismo del Sur de Tenerife (CIT Sur), Rafael Dolado, presentó a responsables políticos en materia turística del Sur un nuevo producto de promoción en el que se unen diseño e información de los nueve municipios de la Comarca Sur y de sus socios. Durante el acto de presentación se dieron a conocer los detalles técnicos.

Entre otras autoridades presentes se contó con la estimada presencia del el Concejal de Turismo de Arona  D. David Perez, el Concejal de Desarrollo Económico de Adeje D .Manuel Méndez y el Concejal de Turismo  de Guia de Isora D. José Miguel Mesa.



El símbolo es una evolución de los elementos presentes en la marca anterior y toma forma mediante el delineado de la representación esquemática de una ola, que se enlaza con una montaña, haciendo referencia así a los distintos ámbitos geográficos, costa y medianías, que abarca el CIT Sur y al pico Teide, máximo referente de la Isla en todos los niveles.

El trazado finaliza en un círculo que simboliza el nexo de unión y referencia que es el Clï Sur, dotando al símbolo de un gran poder de movimiento.

Su construcción, en un lenguaje visual moderno y completamente emocional, nostransmite a la vez la sobriedad y elegancia requeridas por una marca de estas características..

Otro aspecto importante de este simbolo es su gran capacidad de reducción y legibilidad, fundamental para una marca que aparecerá en diferentes soportes corporativos.


Los colores seleccionados para el anagrama, dispuestos en un degradado lineal continuo, representan el amplio abanico de empresas y colaboradores pertenecientes al CIT Sur a la vez que reflejan de nuevo los espacios marino, de medianías, cumbre y por supuesto, el sol siempre presente en nuestra Isla.

El espectro cromático de la marca parte de un Pantone 3115, azul turquesa, que se encarga de transmitir valores de confianza y nos habla de los tonos de las aguas de nuestras costas; el Pantone 382, verde pistacho, que transmite sensaciones de vida y es imagen inequívoca de las medianias y las zonas rurales de las comarcas del Sur; y el Pantone 137, un color naranja que, ubicado en la cumbre, evoca plenamente el sol de Tenerife.

El color elegido como complementario para la tipografía, Pantone 431, gris oscuro y azulado, refuerza en todo momento la presencia de los principales y sus res-pec-ti-vas misiones de comunicación, a la vez que confiere a la marca un aire institucional y de prestigio, ayudándola a sobredimensionarse y a posicionarse de manera adecuada en su público objetivo.


Las tipografías elegidas para la composición del logotipo pertenecen todas a la familia tipográfica Avenir Next, una fuente cen un aspecto completamente moderno a la vez que sobrio y que aporta el equilibrio perfecto a la composición.

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