Concluye la I Conferencia de Municipios Turísticos con la aprobación de la Declaración de Adeje

El documento elaborado por integrantes de la Asociación de Municipios Turísticos de Canarias, profesionales, representantes empresariales y sindicales del sector turístico, además de las 2 universidades canarias, es fruto de las mesas de trabajos e intervenciones en los dos días de Conferencia. Este documento reclama un cambio en la planificación y gestión del modelo turístico para hacer frente a una nueva época.

La I Conferencia de Municipios Turísticos de Canarias ha concluido hoy sábado tras su segunda jornada de trabajo. Las intervenciones de los cinco alcaldes de la Asociación de Municipios Turísticos de Canarias (AMTC) Adeje, Arona, Guía de Isora, Mogán y San Bartolomé de Tirajana en el plenario fueron complementadas tanto por siete mesas de trabajo, integradas por representantes del sector, como por la intervención de otras personalidades como el alcalde portuense, Lope Afonso, el ex presidente de la FECAM, Ramón Miranda, y la ex consejera del Gobierno de Canarias, Milagros Luis Brito.

Para el presidente de la AMTC, José Miguel Rodríguez Fraga, “esta primera conferencia ha puesto de manifiesto la necesidad que tenemos los municipios turísticos de trabajar unidos en la misma dirección, hay que insistir en la idea de la sostenibilidad social, económica y ambiental como pilares fundamentales de la mejora del destino, así como profundizar en el hecho de que el turismo es un eje vertebrador de la convivencia, del empleo y la riqueza. No podemos olvidar la gran necesidad que tenemos en la formación e inmersión lingüística, así como el reparto equitativo de los recursos”.

La Declaración de Adeje recoge las aportaciones hechas por integrantes de la AMTC, personas expertas de reconocido prestigio, representantes empresariales y sindicales del sector turístico y dos universidades canarias. El eje central de la declaración es el cambio de época por el que atraviesa el sector. Para sus firmantes, Canarias debe apostar por un nuevo modelo turístico basado en la calidad, diversidad y sostenibilidad. Objetivos que solo son posibles con una nueva gobernanza del turismo con planificación, gestión integral y participación de todos los actores del sector.

La competitividad de Canarias como destino pasa por apostar por un crecimiento sostenible que, ineludiblemente, significa contener el consumo de suelo turístico, mejorar la calidad de la planta alojativa existente y la diversificación de la oferta en búsqueda de nuevos perfiles de clientes de mayor poder adquisitivo.

La declaración incluye también la exigencia de un nuevo Plan de Infraestructuras Turísticas con una marcada segmentación, que atienda las necesidades de las 7 grandes zonas turísticas de Canarias. Esta exigencia debe ir en paralelo a un pacto por la financiación y fiscalidad justas para el sector y los ayuntamientos. Estos últimos reclaman que este nuevo modelo reconozca la cantidad de recursos que la población flotante turística consume en áreas como la seguridad y el mantenimiento de los servicios públicos. Una de las constantes en todas las mesas de trabajo fue la necesidad de definir de una vez por todas qué es un municipio turístico, para poder así prever sus necesidades y atenderlas.

Otro de los aspectos en los que la Conferencia concluyó es que es necesaria una reforma profunda en los planes de empleo y formación para aportar un plus de calidad al destino. Y además crear la Agenda Digital Canaria y la Agenda Canaria por la Sostenibilidad que permita adaptar el destino a las nuevas realidades sociales tanto de la sociedad digital como a los estándares de sostenibilidad.

El documento también recoge, en la línea del nuevo Estatuto de Autonomía, el reconocimiento de Canarias como un Archipiélago Atlántico al que le corresponde impulsar los nuevos y crecientes cambios económicos y culturales de la región. El turismo tiene que ayudar a que Canarias sea líder y motor de las zonas ultraperiféricas que abarcan Azores, Madeira y África Occidental. Pero este impulso no debe ser exclusivamente internacional, también debe ser interno. El turismo debe ser motor también para la modernización de otros sectores como el comercio, la agricultura y la industria en Canarias.

DECLARACIÓN DE ADEJE

La I Conferencia de Municipios Turísticos de Canarias, que reunió en Adeje los días 22 y 23 de junio a un centenar de agentes turísticos: desde representantes institucionales, empresariales, profesionales y sindicales a las dos universidades canarias,

DECLARAN

I.- El destino turístico “Islas Canarias” se ha convertido, en los últimos años, en uno de los líderes mundiales en turismo de descanso. Eurostat nos coloca en primer lugar en la clasificación regional de todos los destinos turísticos europeos, incluyendo las grandes ciudades. Somos los únicos en superar los 100 millones de pernoctaciones al  año.

2.- Debemos tomar conciencia que el turismo vive un cambio de época. Estamos entrando en un nuevo tiempo en que, si queremos mantener el liderazgo, debemos adaptarnos a UN NUEVO MODELO TURÍSTICO basado en la calidad, diversidad y sostenibilidad. Objetivos que solo son posibles con una nueva gobernanza del turismo. Con planificación, gestión integral y participación de todos los actores del sector.

3.- El desarrollo de la Ley del Suelo y la reforma de la Ley del Turismo debe APOSTAR POR UN CRECIMIENTO SOSTENIBLE. Que solo puede estar basado en la mejora de la calidad y la legalidad de la planta alojativa, así como la diversidad de la oferta que exige el nuevo cliente.

4.- La competitividad de la marca Islas Canarias depende en gran parte de la innovación tecnológica y la formación de nuestros recursos humanos. Los ayuntamientos turísticos llamamos al compromiso de todas las instituciones para una REFORMA PROFUNDA DE LOS PLANES DE EMPLEO Y FORMACIÓN. Con la idea de que el Empleo y la Formación de calidad aportan al destino un gran plus de competitividad.

5.- Apostamos por una estrategia ambiciosa para avanzar por el camino de la transición digital. Es decir, pactar una AGENDA DIGITAL CANARIA que permita afrontar con éxito los cambios profundos hacia la sociedad digital que va a suponer la implantación del 5-G. La innovación es la clave de nuestro futuro y para impulsarla es necesario utilizar a fondo los incentivos que ofrece el Régimen Económico Fiscal de Canarias.

6.- Exigimos un potente PLAN DE INFRAESTRUCTURAS TURÍSTICAS, en el marco insular. Con especial atención a las siete grandes zonas turísticas de Canarias. Que nos dote de las infraestructuras y equipamientos necesarios, con los que hoy no se cuenta.

7.- Debemos PACTAR UNA FINANCIACIÓN Y FISCALIDAD JUSTAS para el sector. Con una relación más equilibrada entre los recursos que aporta el turismo y la financiación e inversiones que recibe. Y la compensación por la población flotante que satura los servicios municipales.

8.- UNA AGENDA CANARIA PARA LA SOSTENIBILIDAD. Expresamos nuestro apoyo a la Declaración de Arona del año 2017, que supone una apuesta clara por las energías limpias y la fijación de objetivos precisos para 2030 y 2050. Por un Plan Especial “Canarias Verde y Limpia”, pactado por todas las Administraciones, que marque objetivos ambiciosos para el tratamiento de residuos y control de vertidos; suficiencia acuífera; reforestación y ampliación de espacios naturales protegidos y parques nacionales.

9.- INTEGRAR MÁS Y MEJOR EL TURISMO EN LA ECONOMÍA Y EN LA SOCIEDAD CANARIA. El sector turístico debe ser el motor para impulsar y modernizar otros sectores de la economía: la agricultura, el comercio y la industria. Y lograr un crecimiento más equilibrado de la economía, que traslade los beneficios del turismo al conjunto de la sociedad canaria. Se deben elaborar planes concertados para alcanzar estos objetivos.

10.- El turismo tiene que ayudar a que CANARIAS SEA LÍDER Y MOTOR de un área geográfica que vaya más allá de las propias islas. La Comisión Europea define como un Espacio Especial de Cooperación la zona geográfica que va desde las regiones ultraperiféricas de Azores, Madeira y Canarias hasta el África Occidental. A Canarias le corresponde ser el motor de ese espacio común, con proyectos de cooperación turística, comercial, económica, social y cultural. A nuestro Archipiélago Atlántico, como nos define el nuevo Estatuto de Autonomía, le corresponde impulsar los nuevos y crecientes intercambios económicos y culturales en el Atlántico-Sur. Y jugar un nuevo papel en esta zona del planeta en el siglo XXI.

La consecución de estos objetivos sobre es posible desde un liderazgo turístico y una “gobernanza” del sector, que pasa por la distribución de competencias entre  cada una de las Administraciones y una definición clara y decidida del concepto de municipio turístico. Y sobre todo por la implicación de todos los agentes públicos y privados, incluida de manera especial la ciudadanía, para que conozca el  valor que genera el turismo y se sienta representada en el proceso de construcción de un nuevo modelo desde un amplio consenso.

 

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