Arona se promociona como destino turístico en Londres, afianzando relaciones con Gran Bretaña

El Día de Las Tradiciones y ARN Culture & Business Pride serán la apuesta de Arona para la feria turística de Londres en la que se intentará potenciar el destino, que apuesta por la sostenibilidad en todos sus ámbitos, la accesibilidad y la inclusividad.

El municipio buscará soluciones ante la posible salida de Gran Bretaña de la Unión Europea, estrechando relaciones con el país que genera más de 700.000 turistas al año.

Arona acude a la World Trade Market (WTM), la principal feria turística del mercado británico y una de las más importantes del mundo, para promocionar el destino ante la situación de incertidumbre que ha generado el Brexit

El 50% de los turistas que visitan Arona vienen desde Reino Unido, lo que significa más de 700.000 británicos al año. A ello se suman las casi 8.000 personas de este país que residen en el municipio, siendo la población extranjera más numerosa, durante muchos años, y que ahora se ha postulado en segunda posición (después de Italia). Ciudadanos que no solo contribuyen en la economía de Arona, de forma personal, sino también en iniciativas empresariales, ya que los residentes de origen anglosajón son muy activos en este sector.

La WTM World Travel Market, es una oportunidad para afianzar el turismo británico ante las expectativas de que pueda desviarse a destinos competidores como Grecia, Turquía, Egipto o Túnez.

La feria ha sido programada del 5 al 7 de noviembre, donde está presente el concejal del Patronato de Turismo, David Pérez, que además de promocionar el destino Arona, también acudirá con intención de profundizar en la incertidumbre que se ha generado con respecto al Brexit.

Una situación en la que aún solo existen especulaciones, porque se encuentra en proceso de negociación, y no se conoce cómo se va a producir la salida de la Unión Europea o incluso si finalmente se ejecutará.

Según David Pérez “la cuestión  fundamental es si el tránsito de personas se vería afectado” añadiendo que “es de vital importancia conocer qué pasaría si el Reino Unido finalmente saliera de la Unión Europea, y si con ello, se produciría un debilitamiento de la libra con respecto al euro, perdiendo empuje económico.” el edil ha afirmado que la WTM es una oportunidad para estrechar relaciones en estos momentos de incertidumbre.”, afirmando que “Arona pondrá sobre la mesa los proyectos más representativos a nivel turístico para potenciar el destino, destacando las acciones de sostenibilidad desde todos sus ámbitos: económico, social y medioambiental.”

El interés de Arona por fortalecer las relaciones con Reino Unido abre un amplio abanico de acciones que potencian el destino. De hecho, el alcalde José Julián Mena, ha propiciado un encuentro con el embajador británico en su visita a la isla de Tenerife, siendo Arona el municipio con mayor número de residentes del país anglosajón. Una oportunidad para estrechar lazos en la que se organizarán reuniones con el sector empresarial, tanto local como de residentes británicos, para poder desarrollar estrategias de trabajo común.

Objetivo World Travel Market

Además, de la intención de Arona por afianzar relaciones con Reino Unido, el Patronato de Turismo promocionará el municipio desde dos eventos que están más que consolidados y han supuesto un interés turístico importante.

El concejal de Turismo, David Pérez, expondrá el proyecto, ARN Culture and Business Pride. Una apuesta de impulso a la plataforma LGTBIQ a través de la cultura, la tecnología, los negocios, la ciencia, el arte y el ocio; que ya prepara su tercera edición para junio de 2019, y que ha obtenido una gran acogida entre turistas y residentes.

Por otro lado, también se dará impulso a las medianías, proyectando uno de los eventos más importantes para estas zonas del municipio, como es el Día de las Tradiciones. Una jornada que pretende mantener el compromiso, con la certificación Biosphere, de preservar la identidad, la cultura, la tradición y los objetivos sostenibles del municipio. Una forma de trasmitir que Arona es mucho más que un destino de sol y playa, con el objetivo de poner en valor tanto el patrimonio histórico del Casco como el legado cultural de Arona.

Tal y como ha trasmitido David Pérez “durante estos más de tres años desde el Patronato de Turismo hemos impulsado diferentes proyectos y programas, desde diversas ópticas como es la sostenibilidad, la continua mejora de la accesibilidad y la inclusividad.” Por lo que ha asegurado  que, “unido a las nuevas políticas sostenibles que hemos puesto en marcha, y como primer destino con certificación Biosphere, Arona garantiza competitividad y  posicionamiento en el mercado ante los nuevos retos que plantea la industria turística”.

 

98 Commentarios en "Arona se promociona como destino turístico en Londres, afianzando relaciones con Gran Bretaña"

  1. Que bien les invito q los primeros turistas que traigan los lleve a la calle Chasna les enseña primero los edificios sin acabar llenos d ocupas luego a Ten-Bel a los parques abandonados y….. Y le aseguro volverán porque esto es Arona yo no pago mis impuestos a otro municipio

  2. Y al avión le falta un motor… lejos no van a llegar

  3. Q cara tienen. ..y no dejaron nada pa Pedro Martín…q tiene 6 hoteles imbivibles con 800 puestos de trabajo para todos los isoranos…joder eso no se hace…dejen pasar algo pa guía de Isora….

  4. Jajaja jajaja jajaja pero si a ese avión le falta un motor…muchos no creo q traigan…

  5. Gilles Rinda Mennecier Cordier .. te fijaste que le falta un motor al avión … JAJAJAJA .. lejos no van …

  6. Como dijo recientemente la presidenta de la cadena RIU, las promociones fuera están muy bien , pero lo que se pone en los folletos y en los vídeos promocionales se debe parecer a lo que el turista se va a encontrar en las calles, y hoy por hoy esto no sucede, se ven calles, sucias, zonas tomadas por campistas y caravanas, aceras tomadas por los comercios, y tiendas, venta ambulante, mendicidad en las calles, mobiliario roto, (HOY mismo por el café de París, pero debajo del hotel las palmeras habia un banco totalmente destrozado roto x el óxido al lado de otro donde estaban sentados dos viejitos, me imagino que hubiera pasado si se hubieran sentado en ese y se hubieran caído… Vergüenza ajena me dio verlo…

    Los parques naturales, como la montaña de Guasa, el yacimiento «arqueologico» del gincho, o la montaña de chayofita, está tomada por gente que vive ahí, donde antiguamente venían sobre todo en invierno los turistas a caminar por ahí, ahora está lleno de basura y tiendas de campaña, y eso que son parques naturales,
    Pues sino cuidamos nuestro entorno mal nos va a ir señores.menos promoción y más actuacion

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