Las empresas canarias Coarco y Acadesa firman un convenio para ganar en competitividad

La cooperativa ferretera canaria y la asociación canaria de electrodomésticos suman sus fuerzas para optimizar sus negocios y ganar en competitividad en el mercado de las islas.

Dos importantes empresas canarias, Coarco y Acadesa, acaban de firmar un convenio de colaboración comercial. Con este acuerdo, la Asociación Canaria de Electrodomésticos y la principal cooperativa ferretera del archipiélago suman sus fuerzas para impulsar su crecimiento y ganar en competitividad en el mercado de las islas, especialmente en la familia de electrodomésticos.

El acuerdo surge tras identificar las sinergias y beneficios de esta colaboración para ambas sociedades, tal y como expresaron durante la firma del documento los presidentes de las dos empresas, Ángel Miguel Expósito, en nombre de Coarco, y Manuel Macario Díaz Pérez, por parte de Acadesa.

Tanto Acadesa como Coarco aportan un importante valor a la economía canaria, por su larga trayectoria histórica y fuerte presencia comercial en todo el archipiélago. De hecho, Coarco celebró en 2017 su 50 Aniversario, con una trayectoria muy positiva de crecimiento en facturación, y en 2018 superó los 41 millones de euros. A su vez, la fortaleza de la cooperativa se ve reflejada en sus más de 260 socios y asociados y  en los más de 300 puntos de venta de su red de ferreterías en las siete islas. En estos establecimientos la familia de electrodomésticos ha ido ganando cuota entre las más de 40.000 referencias de productos que suministra Coarco a diario desde sus almacenes en Tenerife y Gran Canaria.

En cuanto a Acadesa, la empresa nace hace más de treinta años, a partir de la decisión de un grupo de comerciantes de electrodomésticos de todas las Islas de unirse para poder ser más fuertes ante la implantación de las grandes superficies en el mercado canario. En la actualidad, suma alrededor de 70 puntos de venta repartidos por todo el archipiélago, y cuenta con dos almacenes propios, en Tenerife y Gran Canaria.

Una de las principales ventajas competitivas de Acadesa es que cuenta con su propia web de e-commerce, y es uno de los pocos operadores canarios en el mercado online del electrodoméstico. A esta línea de negocio es a la que más recursos viene dedicando la empresa en los últimos años, debido a la cuota de mercado que todavía queda por alcanzar en las islas en el canal online.

A su vez, Acadesa ha desarrollado un canal específico para el sector alojativo turístico, mediante una línea de productos y personal especializado.

Ambas empresas suman por tanto importantes sinergias, permitiéndoles aportar de forma conjunta una oferta comercial muy atractiva, en un mercado muy concentrado en pocos competidores, entre los que se encuentran además, grandes superficies y operadores del canal online.

 

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