La Gomera se promociona en las principales revistas turísticas a nivel internacional

M. Isabel Méndez - Consejera de Turismo.

La Consejería de Turismo del Cabildo de La Gomera prevé que estas publicaciones alcancen a más de 5 millones de lectores.

National Geographic, Ronda Iberia, Inflight de Air Europa, Revista Paradores, Revista Der Valle-Bote o son los medios donde Isla se promocionará como destino turístico de naturaleza durante los próximos meses.

La Gomera estará presente durante los próximos meses en varias publicaciones de algunas de las revistas más destacadas del sector turístico en todo el mundo. Una campaña de promoción que pretende alcanzar a más de 5 millones de lectores, según las expectativas de la Consejería de Turismo del Cabildo de La Gomera, logrando así posicionar a la Isla como destino turístico de referencia en los principales mercados europeos.

La consejera de Turismo del Cabildo de La Gomera, María Isabel Méndez, señala que el eje principal de cada una de estas publicaciones son los valores naturales que ofrece la Isla como destino turístico. “Nuestra oferta de turismo activo en contacto con la naturaleza, así como de avistamiento de cetáceos y aves, se ha convertido en un factor fundamental para la demanda de millones de turistas de toda Europa”, destaca.

Con más de 1,5 millones de lectores mensuales, la revista National Geographic es la más leída en España y una de las más destacadas en todo el mundo. En ella, La Gomera será la protagonista de un publireportaje en el que se destacan los valores naturales de la Isla y la describen como el lugar perfecto para realizar actividades al aire libre durante todo el año.

Dentro de esta campaña promocional, también se incluye la publicación de publireportajes en las revistas de las compañías aéreas Iberia y Air Europa. Ambas en conjunto, Ronda Iberia e Inflight de Air Europa, cuentan con un número de lectores superior a los 2,5 millones de personas, quienes podrán conocer durante los próximos meses las singularidades culturales, naturales y gastronómicas que convierten a la Isla en uno de los destinos turísticos más demandados.

Asimismo, Méndez subraya la importancia de afianzar el destino La Gomera dentro del mercado nacional. En consecuencia, durante los próximos tres meses la Isla estará presente en las más de 50.000 tiradas mensuales que son repartidas en los 97 Paradores, alcanzando a la totalidad de sus clientes. Una revista que además puede ser adquirida en cualquier quiosco de España.

Por otra parte, la promoción turística de La Gomera como destino de naturaleza contará también con la puesta en marcha de un concurso de fotografía que se anunciará durante un año en la revista Der Valle-Bote, con el fin de involucrar e incentivar a los propios turistas.

Finalmente, será el portal donde se incluyan a lo largo de los próximos meses diferentes artículos temáticos sobre la isla de La Gomera, en los que se describirán las diferentes actividades y atractivos con los que cuenta este destino.


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