Pepa Bueno: “ Creo en la responsabilidad social de los Medios.”

Pepa Bueno y Lourdes Santana en en la Jornada Medios de Comunicación y Género.

La periodista participó este jueves en la Jornada Medios de Comunicación y Género, Una alianza transformadora, junto a  otros profesionales del sector. El acto, organizado por Red Comarcal de Igualdad, congregó en el Auditorio de Guía de Isora a unas 300 personas

La Red de Municipios del Sur de Tenerife por la Igualdad reunió ayer a profesionales de los medios de comunicación, profesorado, personal de administraciones públicas de toda Canarias y estudiantes en unas jornadas organizadas junto al Instituto Canario de Igualdad y el Cabildo de Tenerife, con la colaboración de la Universidad de La Laguna.

La Red comarcal, integrada por Adeje, Arona, Arico, Fasnia, Guía de Isora, San Miguel de Abona, Santiago del Teide, Granadilla de Abona y  Vilaflor de Chasna, ha organizado ya varios macro encuentros enfocados a la formación y a la concienciación en materia de género. “Estas jornadas han hecho que la Red de Igualdad se convierta en un espacio para el diálogo con los medios de comunicación, que son agentes fundamentales para el cambio” aseguraba la concejala de Igualdad isorana y también portavoz de la Red, Ángeles González.

Por su parte, la directora del Instituto Canario de Igualdad, Marián Franquet, señaló “la urgencia de una mayor implicación de los medios de comunicación en la adopción de un lenguaje inclusivo y comprometido con la igualdad de género”, a la vez que abrió la puerta a la firma de un decálogo que recoja ese compromiso, puesto que el último intento institucional que se hizo en este sentido, no se firmó. Franquet estuvo acompañada en la inauguración por Estefanía Castro, consejera delegada de igualdad del Cabildo de Tenerife y por Pedro Martín, alcalde de Guía de Isora.

En la jornada, una veintena de profesionales de medios de comunicación, agencias, instituciones y de la Universidad de La Laguna, ofrecieron su visión sobre el estado actual de los medios y de la sociedad en materia de género a través de debates, talleres, entrevistas y ponencias. La periodista Pepa Bueno, aportó su opinión al respecto, afirmando que “es peligroso confundir la igualdad legal con la igualdad real”.

Bueno, que fue entrevistada por la periodista y directora de la Cadena Ser en Canarias, Lourdes Santana, puso el acento en que “Detrás de las noticias sobre violencia de género hay un fenómeno social, por eso, no deberían aparecer en la sección de sucesos”. Concluyó el encuentro respondiendo a las preguntas del público y animando a “poner mirada de género, porque la formación en género en los medios y en cualquier otro ámbito, es un instrumento fundamental para interpretar la vida».

La jornada pretendía propiciar el debate y abrir una puerta al análisis de la situación actual y a encuentros de carácter similar en el futuro. Se facilitaron herramientas y espacios que generaron intensos debates. El público, especialmente el alumnado universitario, sometió a los presentes a numerosas preguntas. Desde la organización se valora que se lograse un espacio para poder analizar y profundizar en asuntos considerados por parte del público asistente como “espinosos”, más allá de la premura que impone la agenda diaria a los medios de comunicación.



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