Fracaso de PYMES que no inviertan en publicidad digital

Mónica Salvador, cofundadora de Nexia360.

Una experta en marketing vaticina el fracaso de PYMES que no inviertan en publicidad digital.

Mónica Salvador, cofundadora de Nexia360 y especialista en el sector, asesoró ayer a jóvenes interesados en conocer los entresijos del mercado.

Con motivo del inicio de los cursos formativos ofrecidos por el Centro Internacional Politécnico de La Laguna, esta semana se han iniciado una serie de ponencias con el objetivo de acercar la realidad laboral a los estudiantes que eligen esta opción formativa. Estas jornadas de puertas abiertas tienen como finalidad dar a conocer otras salidas profesionales, cada vez más en auge en nuestra sociedad y que requieren una mayor especialización con el objetivo de favorecer la inserción laboral.

Este lunes, la experta en Marketing y docente sobre esta misma rama, Mónica Salvador, explicó a los alumnos presentes “la importancia de conocer al público objetivo al que nos dirigimos”. De esta forma, Salvador destacó que las empresas, también en Canarias, deben adecuarse a los tiempos que estamos viviendo y que “aquellas que no se digitalizan están condenadas al fracaso”. La consultora y co-fundadora de la empresa Nexia360 animó a los jóvenes a apostar por la formación y profesionalización dentro de este sector, ya que actualmente está en crecimiento.

Llegar a clientes potenciales

Desde el punto de vista de Mónica Salvador, las empresas deben apostar por la implantación de este tipo de técnicas dentro de su empresa independientemente del tamaño de estas. “No estamos ante un sector que sea exclusivo para las grandes multinacionales. Más bien todo lo contrario. El marketing digital permite a las pymes acceder a un universo de posibilidades para conectar de una forma directa y clara con sus potenciales clientes”, aclaró la especialista.

El mercado actual se caracteriza principalmente por el desarrollo y la aparición de nuevas formas de conectar con los nichos de mercado a los que las empresas deben dirigir sus esfuerzos, sin embargo, Salvador quiso remarcar la importancia de combinar las acciones on line y las off line. “Colocar un anuncio en un medio tradicional u organizar una acción de venta puntual en la calle puede ser el inicio de una acción viral que logre alcanzar a miles de personas a través del uso adecuado de las redes sociales”, puntualizó la Salvador durante su exposición.

Con más de 20 año de experiencia en su currículo, Mónica Salvador insistió en la importancia de saber combinar los esfuerzos y el trabajo que realizan los responsables del departamento de ventas y el del marketing. “Si ustedes ya trabajan para una empresa o están pensando en montar la suya, no comentan el error de separar estos dos departamentos. Ambos deben ir de la mano, ya que el objetivo debe ser reconocer las necesidades de los potenciales clientes a través de los vendedores para luego establecer las estrategias de ventas adecuadas desde el departamento de Marketing”, agregó.

Este martes continuará el ciclo de charlas con la presencia de la concejal del área de Turismo del Ayuntamiento de La Laguna, que abordará las estrategias llevadas a cabo desde la institución pública para potenciar el nombre de la ciudad de Los Adelantados como destino turístico dentro del Archipiélago.



84 Commentarios en "Fracaso de PYMES que no inviertan en publicidad digital"

  1. I simply want to mention I’m very new to blogging and site-building and honestly savored your blog site. Likely I’m going to bookmark your blog . You amazingly come with wonderful posts. Kudos for sharing your blog.

  2. Very efficiently written story. It will be helpful to anyone who usess it, including me. Keep doing what you are doing – can’r wait to read more posts.

  3. I was recommended this website through my cousin. I’m no longer sure whether this put up is written by way of him as no one else realize such special approximately my trouble. You’re incredible! Thank you!

  4. Great work! This is the type of info that should be shared around the internet. Shame on the search engines for not positioning this post higher! Come on over and visit my site . Thanks =)

  5. I haven¡¦t checked in here for a while because I thought it was getting boring, but the last several posts are good quality so I guess I¡¦ll add you back to my daily bloglist. You deserve it my friend 🙂

  6. Heya i’m for the first time here. I came across this board and I find It really useful & it helped me out much. I hope to give something back and aid others like you aided me.

  7. Only a smiling visitor here to share the love (:, btw outstanding design and style .

  8. I simply couldn’t go away your website before suggesting that I actually enjoyed the usual information a person provide on your guests? Is going to be again frequently to inspect new posts.

  9. Only wanna input on few general things, The website style and design is perfect, the written content is real excellent. «We can only learn to love by loving.» by Iris Murdoch.

  10. I went over this website and I think you have a lot of wonderful info, bookmarked (:.

  11. I truly appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again!

  12. I think this website has got some rattling excellent information for everyone. «Anger makes dull men witty, but it keeps them poor.» by Francis Bacon.

  13. Hello there! This post couldn’t be written any better! Reading through this post reminds me of my good old room mate! He always kept chatting about this. I will forward this write-up to him. Pretty sure he will have a good read. Many thanks for sharing!

  14. Simply wanna remark that you have a very decent internet site , I the layout it really stands out.

  15. This web site is really a stroll-by for the entire info you wanted about this and didn’t know who to ask. Glimpse right here, and also you’ll positively uncover it.

  16. I have not checked in here for a while as I thought it was getting boring, but the last several posts are great quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend 🙂

  17. you’re in reality a excellent webmaster. The web site loading velocity is amazing. It kind of feels that you’re doing any unique trick. Furthermore, The contents are masterpiece. you’ve performed a excellent job on this subject!

  18. you’ve gotten a terrific blog here! would you like to make some invite posts on my blog?

  19. What’s Going down i am new to this, I stumbled upon this I’ve found It absolutely helpful and
    it has helped me out loads. I hope to contribute & assist different users like its helped me.
    Great job.

  20. Very interesting information!Perfect just what I was looking for!

  21. I just want to mention I’m very new to blogging and really savored you’re blog site. Almost certainly I’m planning to bookmark your site . You actually come with really good posts. With thanks for sharing your web site.

  22. Don’t find fault, find a remedy.’ By Henry Ford

  23. Aw, this was a really nice post. In idea I would like to put in writing like this additionally – taking time and actual effort to make an excellent article… but what can I say… I procrastinate alot and in no way seem to get something done.

  24. I haven’t checked in here for a while because I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

  25. I’m not sure where you’re getting your information, but good topic. I needs to spend some time learning more or understanding more. Thanks for fantastic information I was looking for this info for my mission.

  26. All great achievements require time.’ By Maya Angelou

  27. There is definately a lot to learn about this issue. I really like all the points you have made.

  28. The subsequent time I read a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I know it was my choice to learn, but I truly thought youd have one thing attention-grabbing to say. All I hear is a bunch of whining about one thing that you could fix in the event you werent too busy in search of attention.

  29. Thanks for your submission. I also feel that laptop computers have become more and more popular these days, and now are usually the only type of computer utilised in a household. This is because at the same time potentially they are becoming more and more cost-effective, their working power is growing to the point where they are as powerful as desktop through just a few years back.

  30. Great write-up, I’m regular visitor of one’s blog, maintain up the excellent operate, and It’s going to be a regular visitor for a lengthy time.

  31. Wonderful blog! I found it while surfing around on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Cheers

  32. The very next time I read a blog, I hope that it won’t disappoint me as much as this one. I mean, I know it was my choice to read through, however I really believed you’d have something helpful to say. All I hear is a bunch of moaning about something that you could possibly fix if you weren’t too busy seeking attention.

  33. I’d like to thank you for the efforts you’ve put in writing this site. I’m hoping to check out the same high-grade blog posts by you in the future as well. In truth, your creative writing abilities has motivated me to get my own, personal website now 😉

  34. After looking into a handful of the articles on your blog, I really appreciate your way of writing a blog. I saved it to my bookmark website list and will be checking back soon. Take a look at my web site as well and tell me your opinion.

  35. You’ve made some decent points there. I checked on the web for more info about the issue and found most individuals will go along with your views on this website.

  36. This is a topic that’s close to my heart… Take care! Exactly where can I find the contact details for questions?

  37. Your style is very unique in comparison to other folks I’ve read stuff from. I appreciate you for posting when you have the opportunity, Guess I will just bookmark this blog.

  38. Hi there, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam feedback? If so how do you prevent it, any plugin or anything you can recommend? I get so much lately it’s driving me crazy so any support is very much appreciated.

  39. Thanks for the strategies presented. One thing I also believe is credit cards offering a 0% interest rate often lure consumers in with zero interest, instant acceptance and easy online balance transfers, but beware of the number one factor that may void your current 0% easy neighborhood annual percentage rate and throw one out into the terrible house rapidly.

  40. Pretty! This was an incredibly wonderful post. Thanks for supplying this info.

  41. Thanks for the good critique. Me and my friend were just preparing to do some research about this. We got a book from our area library but I think I’ve learned more from this post. I am very glad to see such excellent info being shared freely out there..

  42. Right here is the right website for anyone who really wants to understand this topic. You understand a whole lot its almost hard to argue with you (not that I personally would want to…HaHa). You definitely put a brand new spin on a topic that has been discussed for decades. Excellent stuff, just great.

  43. The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.

  44. oak wood seems to be the best thing to use on garden furnitures but hardwood is always the best;;

  45. I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)

  46. I feel that is among the such a lot important information for me. And i am satisfied reading your article. However want to remark on few general things, The website style is ideal, the articles is really great : D. Good task, cheers

  47. Great web site you have here.. It’s hard to find high-quality writing like yours these days. I truly appreciate people like you! Take care!!

  48. I just want to tell you that I’m all new to blogs and actually savored your web page. Probably I’m want to bookmark your website . You absolutely have fantastic stories. With thanks for revealing your blog site.

  49. You need to be a part of a contest for one of the greatest websites on the net. I am going to highly recommend this blog!

  50. Everything is very open with a precise description of the challenges. It was really informative. Your website is very useful. Many thanks for sharing.

  51. After going over a few of the articles on your web site, I truly like your way of blogging. I saved it to my bookmark webpage list and will be checking back in the near future. Please visit my web site as well and tell me what you think.

  52. This is a topic that is near to my heart… Thank you! Exactly where can I find the contact details for questions?

  53. It’s best to participate in a contest for among the finest blogs on the web. I will recommend this site!

  54. Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your blog? My website is in the exact same area of interest as yours and my users would truly benefit from a lot of the information you provide here. Please let me know if this alright with you. Thanks!

  55. Right now it seems like Drupal is the preferred blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?

  56. Great post. I was checking continuously this blog and I am impressed! Extremely useful information specifically the last part 🙂 I care for such information much. I was seeking this particular info for a long time. Thank you and best of luck.

  57. Magnificent site. Plenty of helpful information here. I’m sending it to several pals ans additionally sharing in delicious. And naturally, thanks on your sweat!

  58. Thank you for sharing excellent informations. Your website is so cool. I am impressed by the details that you’ve on this website. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles. You, my pal, ROCK! I found just the info I already searched all over the place and simply couldn’t come across. What a perfect web-site.

  59. I don’t even know how I ended up here, but I thought this post was good. I do not know who you are but definitely you are going to a famous blogger if you are not already 😉 Cheers!

  60. I’m not sure where you’re getting your info, but great topic. I needs to spend some time learning much more or understanding more. Thanks for great info I was looking for this information for my mission.

  61. One more thing. I really believe that there are a lot of travel insurance web-sites of dependable companies that let you enter your journey details to get you the prices. You can also purchase your international travel cover policy on internet by using your current credit card. Everything you need to do is to enter all your travel information and you can begin to see the plans side-by-side. Just find the plan that suits your financial budget and needs after which it use your bank credit card to buy the idea. Travel insurance on the web is a good way to check for a reputable company for international travel insurance. Thanks for revealing your ideas.

  62. Generally I don’t read article on blogs, however I would like to say that this write-up very forced me to take a look at and do it! Your writing taste has been amazed me. Thanks, very great post.

  63. Great blog here! Also your website loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my website loaded up as quickly as yours lol

  64. Fantastic beat ! I would like to apprentice while you amend your web site, how can i subscribe for a blog website? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear idea

  65. I do agree with all of the concepts you’ve introduced on your post. They’re very convincing and can definitely work. Nonetheless, the posts are too short for novices. May you please lengthen them a bit from subsequent time? Thanks for the post.

  66. whoah this blog is excellent i really like reading your posts. Stay up the great paintings! You recognize, a lot of people are looking round for this information, you could help them greatly.

  67. I just want to say I’m new to blogs and absolutely enjoyed your web-site. Most likely I’m planning to bookmark your blog . You really have excellent article content. With thanks for revealing your web page.

  68. El servicio técnico, presta sus servicios de lunes a viernes, facilitando cita previa a todos nuestros clientes. Para solicitar asistencia técnica puede ponerse en contacto con nosotros en el teléfono 48 02 45 las 24 horas, si prefiere puede realizar un aviso de reparación on line. Adicionalmente, se ofrece un servicio especial sábados, domingos y festivos, para aquellos clientes que lo precicen. Deja enfriar los alimentos cocinados antes de introducirlos en el frigorífico , cubra los líquidos y envuelva los alimentos además evitará malos olores.

  69. Epígrafe 51. .- Comercio al por menor de calzado, artículos de piel e imitación productos sustitutivos, cinturones, carteras, bolsos, maletas y artículos de viaje en general. Epígrafe 52.2.- Comercio al por menor de productos de droguería, perfumería y cosmética, limpieza, pinturas, barnices, disolventes, papeles y otros productos para la decoración y de productos químicos. Epígrafe 52.3.- Comercio al por menor de productos de perfumería y cosmética, y de artículos para la higiene y el aseo personal.

  70. I simply want to say I’m very new to blogging and truly enjoyed this page. Most likely I’m going to bookmark your site . You certainly have tremendous articles. Thanks a bunch for revealing your web-site.

  71. I have been exploring for a little for any high quality articles or weblog posts on this sort of area .
    Exploring in Yahoo I ultimately stumbled upon this web site.
    Reading this info So i am happy to show that I’ve an incredibly just right uncanny feeling I came
    upon exactly what I needed. I most unquestionably will make certain to don?t put out of your mind this website and provides
    it a look regularly.

  72. I simply want to tell you that I’m beginner to weblog and honestly liked your web-site. Most likely I’m likely to bookmark your blog post . You really have awesome stories. Thank you for sharing with us your webpage.

  73. I want to to thank you for this great read!! I absolutely enjoyed every bit of it. I have you book-marked to check out new things you post…

  74. Aw, this was a really good post. Finding the time and actual effort to generate a superb article… but what can I say… I procrastinate a lot and don’t manage to get nearly anything done.

  75. I simply want to say I’m all new to weblog and certainly liked you’re web blog. Probably I’m likely to bookmark your blog post . You definitely come with superb posts. Thanks a lot for revealing your webpage.

  76. I’m extremely inspired along with your writing abilities and also with the structure on your blog. Is that this a paid theme or did you modify it your self? Either way keep up the excellent quality writing, it’s rare to see a nice weblog like this one nowadays..|

  77. Oh my goodness! an incredible article dude. Thank you Nevertheless I’m experiencing subject with ur rss . Don know why Unable to subscribe to it. Is there anyone getting an identical rss downside? Anybody who knows kindly respond. Thnkx

  78. I am always browsing online for posts that can assist me. Thx!

  79. Fabulous, what a blog it is! This web site presents useful data to us, keep it up.|

  80. Great beat ! I wish to apprentice while you amend your website, how can i subscribe for a blog web site? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear concept

Comentarios cerrados.