Feria para mayores de 55 años «Silver Age Fair» en Arona el 23 y 24 de marzo

La I Silver Age Fair de Arona ofrecerá a los mayores de 55 años todos los servicios para un envejecimiento activo.

La feria está dirigida a residentes y turistas de esa franja de edad e incluirá medio centenar de expositores, actividades culturales y de ocio paralelas y la I Jornada de profesionales de la Gerontología.

El paseo Chinyero de Playa de Las Américas (más conocido en la zona como paseo de Los Enamorados) acoge los días 23 y 24 de marzo la primera feria para mayores de 55 años Silver Age Fair, una iniciativa que reunirá todas las empresas, servicios y ofertas de ocio, salud, belleza, bienestar, hogar, tecnología y tiempo libre del Sur para la denominada “segunda juventud”, con un público local e internacional. La iniciativa incluye un amplio programa de actividades gratuitas y la I Jornada para profesionales de la Gerontología.

Las áreas de Promoción Económica y Turismo del Ayuntamiento de Arona organiza esta primera feria, la única de sus características en la comarca, en una apuesta por el envejecimiento activo y saludable de una parte creciente de la población local y visitante, pero también, para generar nuevos mercados de desarrollo y de generación de empleo, así como favorecer el contacto entre un importante sector económico local con sus clientes potenciales.

Dácil León Reverón, concejal de Promoción Económica y Empleo, explica que “Silver Age Fair quiere ser un escaparate que permita facilitar las relaciones entre emprendedores y público objetivo, focalizando toda la actividad en un sector poblacional determinado, creciente y cambiante, que demanda nuevos servicios y productos específicamente diseñados para sus necesidades. Hablamos de un perfil que tiene demandas específicas y que supone un reto para todas las empresas, pero también la puerta a nuevos modelos de negocio aparejados a ese incremento de la esperanza de vida y a una mayor exigencia de autonomía”.

Así, los expositores podrán interactuar directamente con su público objetivo, pero la feria también quiere ser un punto de encuentro entre las entidades y empresas que dirigen su actividad a los mayores de 55 años. La zona expositora estará dividida en 7 áreas temáticas, en las que se incluye una específica para que las asociaciones de mayores y organismos públicos puedan acercar toda la información y resolver las dudas de los usuarios en cuanto a normativa, recursos públicos y oferta asociativa.

Contará con salones de salud y bienestar (incluye belleza, alimentación o deporte), de ocio (viajes, tiempo libre, experiencias), de moda y complementos, así como de finanzas y profesionales del sector; de hogar, accesibilidad y seguridad, y de tecnologías para la salud y la vida activa independiente.

La I Silver Age Fair se configura también como un foro único pensado y dirigido para el propio colectivo de mayores, un segmento de la población que va adquiriendo un peso cada vez más relevante en los aspectos social y económico y que, en el caso de Arona, además, se convierte casi en un laboratorio para conocer las demandas en un mundo cada vez más global, ya que el municipio cuenta con un importante grupo de mayores residentes, tanto permanentes como temporales, de origen extranjero, con diferentes culturas y que demandan un volumen de actividades y servicios cada vez mayor.

Una oferta complementaria

En este sentido, el concejal de Turismo y Comunicación, David Pérez, recuerda “la presencia histórica e importancia del turista senior en nuestro destino” y destaca un “proyecto que busca poner en contacto la oferta de servicios de que disponemos en nuestro municipio con un segmento  de visitantes que desean sacar el mayor provecho a su estancia  y mejorar su calidad de vida”.

Además, señala que “es una oportunidad perfecta para que descubran, en un mismo espacio, todo lo que tienen a su disposición en Arona, tanto los productos y servicios de los expositores, como la oferta pública de actividades y garantías sociales, a lo que se suma dos jornadas de actividades complementarias y que planteamos no solo como un elemento de atracción y ocio, sino también como una estrategia de integración para las diferentes entidades culturales que componen la población de mayores de 55 años del municipio”.

Las actividades, que se desarrollarán entre las 11:00 y las 21:00 horas de ambas jornadas (23 y 24 de marzo) y que serán bilingües, incluyen moda, clases de pilates, yoga y de diferentes bailes (danza del vientre, tango, flamenco o bachata); talleres de prevención del deterioro cognitivo, de elaboración de recetas saludables, de cuidado de la piel y maquillaje, incluso pruebas médicas de colesterol, glucemia, capacidad auditiva y tensión arterial, todo acompañado de música en directo.

 

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