Una empresa canaria de Investigaciones Medioambientales seleccionada para el evento «Ciencia en Redes»

Centro de Investigaciones Medioambientales del Atlántico, S.L. única  empresa canaria seleccionada para contar su estrategia de divulgación científica en Ciencia en Redes.

En solo seis meses han pasado de casi empezar en redes sociales, a ser seleccionados para contar este 16 de marzo en Sevilla su estrategia de divulgación a través de vídeo.

La consultora ambiental especializada en el medio marino Centro de Investigaciones Medioambientales del Atlántico, S.L. (CIMA) ha sido seleccionada para contar a nivel nacional, en Ciencia en Redes, su estrategia de divulgación científica a través de vídeo “Cosas que hacemos en CIMA”.

Ciencia en Redes es un evento destinado a periodistas, investigadores, comunicadores, museógrafos, docentes, profesores e instituciones y empresas dedicadas a la ciencia y el I+D+i. Es el primer evento de España destinado específicamente a la formación 2.0 en ciencia y tecnología.

Este encuentro, eminentemente práctico (en su séptima edición) e ideado por la Asociación Española de Comunicación Científica, persigue convertirse en la referencia de debate sobre todos y cada uno de las campos donde el mundo de la ciencia y los científicos pueden aprovecharse de estas nuevas formas de comunicación.

“Cosas que hacemos en CIMA” es un proyecto de divulgación científica que se apoya en vídeos de un solo minuto para acercar al espectador al mundo de la Biología marina y la Oceanografía. Un vídeo de un minuto al mes (desde septiembre de 2017) ha sido suficiente para aumentar el alcance medio mensual de su página de Facebook en más de 1.000 personas y en 800 el engagement medio mensual (interacciones). De igual manera, ha ayudado a aumentar un 25% el alcance total y un 30% las interacciones en redes sociales; convirtiendo la página que los contiene en la tercera más visitada de la web de la empresa (después de la de inicio y de un artículo de su blog).

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