En comunicación política también hay que sentarse a escuchar

Isaac M. Hernández Álvarez.

Por. Isaac M. Hernández Álvarez *

Vivimos en una constante digitalización del ocio, de la diversión, de hacernos la vida más fácil mediante conceptos como móvil, apps, whatsapp, mail, web, tour virtual, y así hasta un sinfín de terminologías que a modo de resumen podríamos decir que son innovaciones tecnológicas para que la comunicación sea más rápida, más intuitiva y, sobre todo, más accesible desde cualquier lugar del mundo y en todo momento.

Hay más ejemplos o herramientas dentro del marketing político que podrían complementar estos apartados, pero sería demasiado ambicioso intentar controlar y gestionar todos ellos, es cuestión de centrarse, volver a ocupar una silla para conversar.

Esta vorágine de continua actualización, novedades de aplicaciones, de versiones cada semana, no hacen más que perder la perspectiva de donde estamos y a donde vamos, cuales son nuestros objetivos políticos. Simplemente porque no da tiempo de asumir semejante cantidad de información y mucho menos ponernos al día con todo aquello que de manera digital nos rodea.

Lo mismo le pasa a nuestro posible votante, demasiada información, demasiada confusión.

Conseguir emocionar al votante

En el mundo de la política pasa lo mismo, no es una excepción, estamos en el momento de buscar algo realmente diferente, el componente emocional, algo que las tecnologías no pueden suplir como es el sentimiento por lo que podemos ver, escuchar, transmitir, por mucho que un dispositivo o aparato pueda o quiera mostrar, un café digital no puede sustituir a un café a pie de barra, una foto de una cascada no cambiará jamás el estar cerca de ella, un tour virtual de un paisaje no puede acercarse a un paseo por ese lugar.

Es aquí donde aquellos partidos y candidatos políticos que sepan conllevar los dos apartados, tecnología, cercanía y emoción, triunfarán a medio y largo plazo.

Comunicación tradicional

Últimamente hemos perdido de vista la atención personalizada, no que no se haga en su conjunto, pero sí que ha pasado a un segundo término. Te encuentras páginas web de organizaciones políticas donde no hay un teléfono al que llamar, te derivan directamente a un formulario de contacto, por otro lado, en aquellos lugares, despachos, oficinas de políticos en las que entras y tienen una recepción, después de la atención del secretario o recepcionistas lo primero que escuchas es, tiene que hacer su petición a través de la web.

Por todo esto y más, se hace más que nunca necesario echar un vistazo a los orígenes de la forma de hacer política, el cara a cara, el contar de primera mano como ayudar al ciudadano, el que las personas lleguen a ser los principales prescriptores de la marca política. La tecnología sí, pero acompañada del sentido común, del comunicar mirando a los ojos, del “buenos días” de palabra, del “gracias” por haberme escuchado de manera personal.

No todo es digital, no todo es a distancia, demasiadas sillas vacías.

* Isaac M. Hernández Álvarez
Consultor en Marketing Político y Comunicación
contacto@isaachernandez.es
www.isaachernandez.es

33 Commentarios en "En comunicación política también hay que sentarse a escuchar"

  1. I simply want to tell you that I am just beginner to blogging and site-building and certainly liked you’re web site. Probably I’m want to bookmark your blog post . You actually have incredible articles. Many thanks for sharing with us your webpage.

  2. Only a smiling visitant here to share the love (:, btw outstanding design .

  3. I’m not that much of a online reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your website to come back later. Cheers

  4. You made some nice points there. I looked on the internet for the subject matter and found most guys will agree with your site.

  5. Howdy! Would you mind if I share your blog with my facebook group? There’s a lot of people that I think would really enjoy your content. Please let me know. Thanks

  6. It’s really a great and useful piece of info. I am happy that you shared this useful information with us. Please keep us informed like this. Thank you for sharing.

  7. I gotta favorite this website it seems extremely helpful extremely helpful

  8. Good – I should certainly pronounce, impressed with your website. I had no trouble navigating through all the tabs and related info ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your customer to communicate. Nice task..

  9. Thank you, I have just been searching for info approximately this subject for a long time and yours is the greatest I’ve found out till now. But, what concerning the bottom line? Are you certain about the supply?

  10. hello!,I really like your writing so much! share we be in contact extra about your post on AOL? I need an expert on this space to unravel my problem. May be that’s you! Having a look ahead to look you.

  11. I genuinely enjoy studying on this site, it contains fantastic posts. “One should die proudly when it is no longer possible to live proudly.” by Friedrich Wilhelm Nietzsche.

  12. Some genuinely fantastic blog posts on this website, thank you for contribution. “The key to everything is patience. You get the chicken by hatching the egg, not by smashing it.” by Arnold Glasgow.

  13. Some truly prime blog posts on this site, saved to bookmarks .

  14. I like this post, enjoyed this one regards for posting. “The world is round and the place which may seem like the end may also be only the beginning.” by George Baker.

  15. Keep up the fantastic piece of work, I read few posts on this site and I believe that your web site is rattling interesting and contains circles of superb information.

  16. Very interesting info !Perfect just what I was looking for! “I have great faith in fools — self confidence my friends call it.” by Edgar Allan Poe.

  17. I have recently started a site, the information you provide on this website has helped me greatly. Thank you for all of your time & work. “Men must be taught as if you taught them not, And things unknown proposed as things forgot.” by Alexander Pope.

  18. Some truly great info , Gladiolus I observed this. “Absence is to love what wind is to fire it extinguishes the small, it enkindles the great.” by Comte DeBussy-Rabutin.

  19. I gotta bookmark this site it seems very useful very beneficial

  20. Very good blog! Do you have any suggestions for aspiring writers? I’m hoping to start my own blog soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally overwhelmed .. Any recommendations? Appreciate it!

  21. Real nice pattern and great content material , nothing else we need : D.

  22. As soon as I noticed this website I went on reddit to share some of the love with them.

  23. Spot on with this write-up, I really suppose this web site wants way more consideration. I’ll in all probability be again to read rather more, thanks for that info.

  24. Some really choice content on this web site , saved to favorites .

  25. I really enjoy looking at on this website, it contains fantastic articles. “One should die proudly when it is no longer possible to live proudly.” by Friedrich Wilhelm Nietzsche.

  26. I have been absent for some time, but now I remember why I used to love this blog. Thanks, I’ll try and check back more often. How frequently you update your website?

  27. Just desire to say your article is as astounding. The clarity in your post is just spectacular and i could assume you’re an expert on this subject. Well with your permission let me to grab your feed to keep updated with forthcoming post. Thanks a million and please carry on the rewarding work.

  28. You actually make it seem so easy with your presentation but I find this topic to be actually something that I think I would never understand. It seems too complex and very broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

  29. I am really enjoying the theme/design of your weblog. Do you ever run into any internet browser compatibility problems? A number of my blog visitors have complained about my blog not operating correctly in Explorer but looks great in Chrome. Do you have any recommendations to help fix this problem?

  30. Hi there! I simply want to give a huge thumbs up for the great data you could have right here on this post. I will likely be coming back to your blog for extra soon.

  31. I simply want to mention I’m beginner to weblog and seriously enjoyed you’re web-site. Probably I’m want to bookmark your blog post . You definitely come with fantastic articles and reviews. Thanks a lot for revealing your website.

Deja tu comentario

Tu dirección email no será publicada.


*